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 QuickBooks: A Practical Model of Software Productization

Allyn W. Brehl
President of CM IT Solutions of NW Columbus

Wednesday January 17, 2007

Berwick Manor Restaurant and Party House

All product software development is tough, but "application" product software development is even tougher. Application here means end-user applications which are different from embedded applications. User preferences and configurability are big factors in achieving a broad market applicability. Al will use the QuickBooks product to demonstrate some of the issues and some of the approaches Intuit has utilized in achieving broad market fit.

The meeting starts at 5:30 pm at Berwick Manor Restaurant and Party House in Columbus. After a social hour with a cash bar, dinner will be served at 6:30pm. The menu is
Chef's Choice Buffet:
Hot Hors d'Oeuvres
(Fried Mushrooms, Meatballs, Chicken Wings)
Salad
Entree
(Choose from two meats* and four vegetables)
Desserts
Dinner includes Drink (Soft Drink, Coffee, Tea, or Milk)
*(You may reserve a vegetarian meal)

The dinner is free for COCACM members, $20 for non-members.

The talk will begin at 7:30 pm. As always, the public can attend the talk free of charge. But, please make a reservation.

Directions: Berwick Manor Restaurant and Party House is located at 3250 Refugee Rd at the intersection with Winchester Pike, Columbus 43232. From eastbound I-70, exit to US 33 toward Lancaster, turn left on Winchester Pike, and then left again into the Berwick Manor parking lot.

About the Presenter:

Al Brehl owns CM IT Solutions of NW Columbus, a computer services company supporting small to medium size businesses in the Columbus area. He also owns and continues to operate BOSS Consulting; a business coaching and performance consulting company. Al left ABB, Inc. as the vice president of the AccuRay business. His career at ABB involved design, development, and product management of software products for the industrial automation market. He is a native of Columbus and has been in the Information Technology field for over 35 years. He graduated from Ohio Dominican University with a Bachelor of Science in Mathematics and received his Master of Science in Computer Science from The Ohio State University. Al is also a Certified QuickBooks ProAdvisor, a member of TechColumbus, and of several local chambers. He also volunteers at Riverside Hospital.  
 
 
 

For more information about CM IT Solutions of NW Columbus, see "http://nwcolumbus.cmitsolutions.com  
 
 Time & Place 
Wednesday, January 17, 2007 
Berwick Manor Restaurant and Party House  
3250 Refugee Road, Columbus 43232 (directions below). 
Agenda 
5:30 p.m.  Social Hour w/ cash bar 
6:30 p.m. Dinner will be served 
7:30  p.m. Presentation 

Price for dinner 
COCACM members free 
Non-members $20 

Menu 
Chef's Choice Buffet:
Hot Hors d'Oeuvres
(Fried Mushrooms, Meatballs, Chicken Wings)
Salad
Entree
(Choose from two meats* and four vegetables)
Desserts
Dinner includes Drink (Soft Drink, Coffee, Tea, or Milk)
*(You may reserve a vegetarian meal)
 

Directions 
Berwick Manor Restaurant and Party House is at the corner of Refugee Road and Winchester Pike. From eastbound I-70 take the US 33 exit toward Lancaster and turn left on Winchester Pike and turn left again into the Berwick Manor parking lot.  

Reservations Required 
Monday, January 15, 2007 
Dinner is optional, but seating is limited, so you should still reserve a seat.  
COCACM Information Line  365-4406
E-mail  cocacm@acm.org